Feeding Frenzy

The Gion Insurance Group creates a “Feeding Frenzy” for our client’s insurance business

Most people have been to a public park or nature garden with a Koi pond. Often there is a bridge where the fish swimming below are aggressively waiting for food to be dropped. The fish will regularly attack the top of the water the second what they perceive to be food hits the surface. It’s common to see fish fighting over food – especially if it is the “perfect food” the fish desire. Usually, the strongest, most adapt, fish gets the food. That fish is accustomed to figuring out who is dropping the “perfect food” and has figured out what is necessary to win the battle over the other fishes.

However, another interesting observation can be had at these fish ponds: the difference between what happens when either non-food or less desirable food is dropped verses when the “perfect food” is dropped. When one person drops something other than food into the pond or even some loose water from their hand into the pond, the fish will strike at first and then quickly become disinterested. This is especially true if there is someone else on the bridge dropping real food; especially if it is the “perfect food.” The person dropping the “perfect food” creates a “Feeding Frenzy.”

This is a perfect picture of what The Gion Insurance Group does every day for our clients and how we are different than many other agents.

We position our clients as “the perfect food” that our insurers (VERY HUNGRY FISH) desperately want. We never drop non-desirable food or what isn’t food into the pond; this is what many of our competitors do who are willing to work with almost anyone who will buy from them. That activity pollutes the pond and makes the fish inattentive.

Because we drop the “perfect food” or at least really good food, we have insurance partners begging to do business with us – fighting over the accounts we submit. They wait with anxiousness for our submissions (the “perfect food”) to hit the water (the insurance marketplace.) Then they strike and the frenzy is on.

Which fish gets the food? For us, it’s much like in the pond above. The insurer that is the strongest, most adapt, and willing to do the best job for our customer so that our customer has the very best solution to their needs at the lowest possible cost.

But how? Here are some ways we position our clients to be the “perfect food” for a hungry Insurance Company (please hover over any statement below for more information):

Understanding the Feeding Frenzy

It starts with who’s delivering the food!

  • The Gion Insurance Group has a reputation among the insurers we work with that they like.
  • Every team member works in accordance with our vision.
  • We compete fairly and never manipulate our client or the insurance company to gain something to our own advantage.
Learn more

An agent’s loss ratio is one of the most important factors

  • By selecting the best customers for our insurers, we are one of the most profitable insurance units in the country.
  • At 48% pure loss ratio, most insurance companies in America are profitable – as such, most insurance agencies operate around 48%.
  • In the last 5 years, we have never had a loss ratio above 28%! This means that on average, our insurance partners have made an extra 20% profit on the business that The Gion Insurance Group generates.
  • Knowledgeable consumers should be asking their current agents/brokers what their personal loss ratio is with the insurance partners they work with.
Meet Our Team

All food is not created equal

  • We ask a lot of questions to determine what makes our clients better risks than their competition and present this to our insurance partners.
  • We create first class insurance submissions that help our insurance partners understand what they are looking at.
  • We tailor not only the submission on every account, but also the coverage our client needs. Our insurance partners have learned that they will not be doing work in vain.
Know What You Should Ask

Most food can be improved and made to be much more pleasing to the fish

  • We learn about things that from a risk management perspective need to be improved – we recommend these changes so our clients can be the best they can be for themselves .
  • We provide business owners the information to make good business decisions about things they might implement to improve their desirability to the insurance company.
  • We often as a team assist our clients with new services (often at no extra expense) that we can bring to the table to make them better.
What Sets Us Apart

Different fish have different appetites

  • We match the client to the insurer.
  • Every one of our insurance partners know that if we submit a submission to them, they have a real possibility of landing the account because it meets their appetite - we wouldn’t waste their time or ours if it didn’t.
  • Because our insurance partners know our submission meets their appetite and their chance of earning an account is high, we get their best effort on the risks we submit.
  • Our recommendation to our client is NEVER based solely on price. We are looking for the best value for our client which includes price, coverage, service, claims handling, and likelihood of a long term business relationship.
What Sets Us Apart

We manage where and how we drop the food

  • It’s sad to say but many insurance agents and agencies are not much different than most used car salesmen (no disrespect intended to upstanding used car salesmen.) These agents play a game with their insurance partners where they take one insurers price (after that company has done all the work) and give it to another to try to “beat the price.” The results: they almost never get the very best price from any insurer, they become known as really not caring about the work and effort put in by an insurance company partner, and they have made the product they sell nothing more than a commodity. Our vision alone means we could not do business this way.
What Sets Us Apart

Our process is entirely different.

  • We provide a thorough submission to every insurer and provide them enough information to provide a good quote; including the premiums the customer is currently paying.
  • We negotiate with the underwriter to get their very best terms and pricing, the first time.
  • We review independently the proposal that each insurance partner gives us and present the best option or options to our client.
  • In the end, we notify our quoting insurance partners of who got the business and where the competitor pricing was (so we can drive down future costs for our clients).
  • This is fair, our insurance partners love it, and it means we get the best possible pricing for our clients.
What Sets Us Apart

Five Questions Every Client Should Ask Their Insurance Agent

These important questions need to be asked to make sure you are saving the most money on your insurance and getting the service you need.

While every human being wants the best possible service at lowest possible insurance premium cost, most people are completely unaware of how to actually get that. Simply put, most people don’t know what questions to ask. Did you know that there are “secrets” that many agents don’t want you to know about that dramatically influence the price that you will pay, the service the agent can offer, and possibly most important: how will a claim be handled when you most need what you are paying for.

Know the 5 Questions to Ask

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If you are interested in developing a relationship and determining if we are a good fit to work together, please fill out the information below and a member of our team will contact you. You may also contact our office at rgion@craneagency.com.
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