The Gion Insurance Group creates a “Feeding Frenzy” for our client’s insurance business
Most people have been to a public park or nature garden with a Koi pond. Often there is a bridge where the fish swimming below are aggressively waiting for food to be dropped. The fish will regularly attack the top of the water the second what they perceive to be food hits the surface. It’s common to see fish fighting over food – especially if it is the “perfect food” the fish desire. Usually, the strongest, most adapt, fish gets the food. That fish is accustomed to figuring out who is dropping the “perfect food” and has figured out what is necessary to win the battle over the other fishes.
However, another interesting observation can be had at these fish ponds: the difference between what happens when either non-food or less desirable food is dropped verses when the “perfect food” is dropped. When one person drops something other than food into the pond or even some loose water from their hand into the pond, the fish will strike at first and then quickly become disinterested. This is especially true if there is someone else on the bridge dropping real food; especially if it is the “perfect food.” The person dropping the “perfect food” creates a “Feeding Frenzy.”
This is a perfect picture of what The Gion Insurance Group does every day for our clients and how we are different than many other agents.
We position our clients as “the perfect food” that our insurers (VERY HUNGRY FISH) desperately want. We never drop non-desirable food or what isn’t food into the pond; this is what many of our competitors do who are willing to work with almost anyone who will buy from them. That activity pollutes the pond and makes the fish inattentive.
Because we drop the “perfect food” or at least really good food, we have insurance partners begging to do business with us – fighting over the accounts we submit. They wait with anxiousness for our submissions (the “perfect food”) to hit the water (the insurance marketplace.) Then they strike and the frenzy is on.
Which fish gets the food? For us, it’s much like in the pond above. The insurer that is the strongest, most adapt, and willing to do the best job for our customer so that our customer has the very best solution to their needs at the lowest possible cost.
But how? Here are some ways we position our clients to be the “perfect food” for a hungry Insurance Company (please hover over any statement below for more information):
Understanding the Feeding Frenzy
Five Questions Every Client Should Ask Their Insurance Agent
These important questions need to be asked to make sure you are saving the most money on your insurance and getting the service you need.
While every human being wants the best possible service at lowest possible insurance premium cost, most people are completely unaware of how to actually get that. Simply put, most people don’t know what questions to ask. Did you know that there are “secrets” that many agents don’t want you to know about that dramatically influence the price that you will pay, the service the agent can offer, and possibly most important: how will a claim be handled when you most need what you are paying for.